Our product, B2B sales intelligence
AlignIQx
A product that reduces the manual work of researching, qualifying and ranking prospects through ICP discovery, CRM alignment and automated account research.
- The situation
- B2B sales teams spend considerable time on manual prospect research, and their CRM rarely reflects the customers they are most likely to win. Representatives work from a list that is not fully trusted, and the ideal customer profile typically exists in a presentation rather than in the pipeline.
- What was built
- AlignIQx, the first product developed by Corner Milestone. It defines best-fit accounts from actual customer data, scores and tiers existing CRM records against that definition, and conducts account research automatically, so that a representative is briefed in advance of each call.
- The outcome
- The ideal customer profile becomes operational rather than illustrative, and the pipeline reflects fit. Representatives spend more time selling and less on research, and the CRM remains an accurate record.
The situation
B2B sales teams spend considerable time on manual prospect research, and their CRM rarely reflects the customers they are most likely to win. Representatives work from a list that is not fully trusted, and the ideal customer profile typically exists in a presentation rather than in the pipeline.
What was built
AlignIQx is the first product developed by Corner Milestone. It originated in the same client work described elsewhere on this page and was subsequently developed into a product in its own right. It performs three functions.
- ICP discovery. Defines best-fit accounts from actual customer data rather than assumption.
- CRM alignment. Scores and tiers existing records against that definition, so that the pipeline reflects fit.
- Automated account research. Provides the context a representative requires before a call, on a schedule rather than on request.
The outcome
The ideal customer profile becomes operational rather than illustrative, and the pipeline reflects fit. Representatives spend more time selling and less on research, and the CRM remains an accurate record. AlignIQx has its own site and operates as a product separate from the consulting work.