All work
Corporate real estate
A suite of sourced decision tools for corporate real estate
A suite of research-backed calculators for corporate real estate leaders, with every formula traced to a named industry authority, developed as a lead-generation asset.
- The situation
- A firm wished to reach corporate real estate leaders without resorting to a conventional content campaign. The audience is analytical and sceptical of marketing, so standard editorial content was unlikely to be effective.
- What was built
- A suite of interactive decision tools made available without charge. Each calculator exposes its assumptions and allows the user to amend them, and every default value is traced to a named industry authority rather than an invented benchmark. The tools serve as internal models and also attract qualified prospects.
- The outcome
- A lead-generation asset that establishes credibility by making its method transparent. Because the formulas are sourced, the audience is able to verify them, which is the reason a sceptical buyer engages with the tool rather than disregarding it.
The situation
A firm wished to reach corporate real estate leaders without resorting to a conventional content campaign. The audience is analytical and sceptical of marketing, and standard editorial content was unlikely to be effective.
What was built
A suite of interactive decision tools, made available without charge.
- Sourced formulas. Every default value is traced to a named industry authority rather than an invented benchmark.
- Adjustable assumptions. The user can amend the inputs and observe the result, so that each tool functions as a genuine internal model.
- Designed to attract. The same tools that are useful internally also attract qualified prospects.
The outcome
A lead-generation asset that establishes credibility by making its method transparent. Because the formulas are sourced, a sceptical buyer is able to verify them, which is the reason they engage with the tool rather than disregarding it.